Week 11 - The Sales Process
We know how to describe our services and explain what we can do to help our clients. However, the part that’s often missing is explaining the value (for our prospective clients) of our service.
We should be able to answer the following questions in every prospective client’s mind…
“What’s in it for me?” + “Is it worth it?”
If you can’t (or don’t) answer these questions, you won’t get as many prospective clients to say “yes” to working with you, or you’ll get push-back on your level of fees.
If you want to get the “yes” then you need to clearly explain to them the value (for them) of what you are offering.
Keep this in mind:
It starts with YOU.
All of the methods we provide to justify your pricing don’t really mean anything if you don’t believe in your pricing in the first place. You know that you are worth the money because of your skills, dedication, and personal investments. Communicate your value effectively, politely, and with confidence. Never settle for less than you are worth just because someone wasn’t able to see your value. Not everyone is your “ideal” client and it’s ok that price turns some people away. YOU ARE WORTH IT!
BONUS: Click here for Sales Script