Successfully Investing in Mental Health & Wellbeing - Where Do the Right Opportunities Exist?
Session Description:
When servicing clients, we often only address the issues from the neck down with wellness programs, but in 2022 we need to consider the impact of successfully investing in helping our clients from the neck up. Mental health has come to the forefront in the last few years and transformed the world to have a more (w)holistic approach to help our clients with wellbeing programs. The time to diversify your strategy for a hybrid market is now, and we will guide you to a more versatile business approach with proven methods.

After this session, participants will be able to:
1) Identify and explain the difference between wellness and wellbeing. 2) Understand how to stay within the scope of practice and refer out for mental health issues.
3) Determine what kind of learner/student they are dealing with, and create appropriate programming.
4) Incorporate mental health and wellbeing programs into your company and expand your offerings.

Hybrid How-to's: Bridging the gap between virtual and in-person.

"Only the strong survive" is an evolutionary statement that also applies to the fitness industry. Last year's pivot to the virtual world resulted in massive growth for the virtual fitness space. The virtual world is here to stay as 68% of Americans who began using an online fitness service during the pandemic plan to continue to do so in the future. Fitness equipment can be expensive, and for many, home fitness is a challenge due to a lack of space or motivation. The fitness consumer of the future wants it all; virtual, in-person, and outdoor workouts, not just one or the other. This session will highlight the importance of creating a memorable virtual and in-person experience and transform them from ordinary to extraordinary.

After this session, participants will be able to:
1) Describe what it means to be a Hybrid Fitness studio. 
2) Identify the most popular clients coming into the fitness industry.
3) Discuss how to create an at-home fitness solution that is safe and affordable.
4) Determine the demands of fitness clients while providing exceptional service and overall experience.

The Transformation of Learning, Development, & Education for a Hybrid Market
It’s undeniable that your fitness business has undergone a tremendous change in the last two years. Gone are the days of just “training” your clients in-person since the expectations have gone up since the start of the age of information. Having more information at your fingertips can be overwhelming, and this session will guide you and your clients in the hybrid market. It’s not just about learning anymore; with the advent of social media and so many programs available to people via social media, it is hard to distinguish education from entertainment. This session will help you create actionable steps to put all you’ve learned into action and continue to undergo a steady path of development.

After this session, participants will be able to:
1) Understand why fitness education is essential for the business and end-user.
2) Share specific strategies to continue your professional development.
3) Identify the best educational resources to use in your fitness business development.
4) Best practices for client/professional development for an in-person and virtual setting.

The Art of Generating 100's of Qualified Leads Through Referrals 

Word of mouth marketing means you motivate members to move your money for you. In this session, you will learn different strategies to maximize your lead generation from your clients' lips to new potential members' ears. Referral is an art, and it requires practice, planning, and execution since 92% of consumers believe suggestions from friends and family more than advertising. Let us help you paint the big picture.

After this session, participants will be able to:
1) Understand the difference between the organic word of mouth and amplified word of mouth.
2) Share specific strategies for setting up a flow of referral customers. 3) Build a commodity, not a commodity.

Shaping your Social Media for Success
​Social media for business is an essential way to reach your customers, gain valuable insights, and grow your brand. The “social” part of social media is has greater significance as a global pandemic restricted people away from groups and indoor venues to the virtual space. COVID-19 has impacted the lives of every audience and every age group, and users spend more time than ever online, on social media specifically.

​After this session, participants will be able to:
1) Discuss how to be prepared for the anticipated exponential industry growth.
2) Compare each social media platform and the unique advantages for online businesses. 
3) Express the significance of keeping the “social” in social media to authentically grow your audience.
4) Build and house a community on the world’s biggest platform.

How to Nurture Your Online Community to Boost Sales
It’s important to understand where your audience is at every touch point with your brand. When you have a clear idea of how your customers think and feel when they interact with your business, you can have conversations that are tailored to their needs and help you shape meaningful dialogues and build rewarding relationships.

Ask yourself the following:

1. What are their pain points/needs that can be solved in your community?
2. What will motivate them to buy?
3. How do they feel when they come across your service/product?
4. How do you keep them coming back for more?

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